OUR HISTORY

NEVER FORGET WHY YOU STARTED AND YOUR MISSION CAN BE ACCOMPLISHED

2012

Since brand awareness is closely associated with a company's product and service, we knew a meaningful and catchy brand name would be indispensable. Our OROLAY name was chosen as an anagram meaning "original, reliable, optimistic, leadership, aspiring and young." These ideals serve as the foundational elements of our brand.

2013

Given the increasing popularity of DTC, Kevin Chiu (Jiawei Qiu) opened the first “OROLAY” brand storefront on the platform. The close connection between Orolay and DTC started from that moment on.

2016

Establishing Orolay's Design Center in 2016, the Zichi company focused intently on the design and development of the 092 series (which became widely known via the celebrity-driven viral phenomenon

2017

Orolay's 092 series was included in the top three of winter Outerwear category for its excellent design. Sales rapidly increased, and the momentum was like a tidal wave - our coat showing up on the streets of New York to Chicago to California. Via a combination of word of mouth, more people joined and became part of the movement. A down jacket beat the winter, while innovation and focus won the praise.

2018

In March 2018, New York Magazine published an article detailing "The Unlikely Tale of an OROLAY Coat That's Taken Over the Upper East Side." The effect of social media brought great exposure to 092 series, since which, “The Orolay Jacket” took the internet by storm. Katrina Hutchins, a fan of “The Orolay Jacket” and event planner, came up with a "charity happy hour” idea, which turned the coat craze into something even more meaningful.

2019

2019 was a significant year for Orolay. With an influencer boost on Instagram, a new wave of social media coverage began, making “The Orolay Jacket” go viral online. In January 2019, while in February, ABC News "Good Morning America" reported on its unparalleled success.

2022

Orolay’s success is due in part to the influence of shopper peers and social media. We found what matters most is our competitive pricing and contemporary designs that found favor with U.S. consumers. Establishing a fashion brand beloved by people around the globe was, is and will be our goal. We've never stopped at brief moments of brilliance, and vow to continue to make accessible fashion with a high-quality product.

2024

As the brand grew globally, Orolay continued refining its philosophy: practical designed for everyday life.By 2024, the brand expanded beyond outerwear into a broader apparel collection—including trench coats, vests, fleece, and tailored office pieces such as blazers—bringing the same balance of function, structure, and premium quality to new categories. Building on the success of its Puff-O premium jacket collection, Orolay continues to evolve its design language—blending architectural silhouettes, advanced materials, and thoughtful functionality.

Today

Orolay designs a complete wardrobe for modern movement, including linen collections for warmer seasons, while continuing to lead in contemporary outerwear innovation.
OROLAY.
MADE TO ROAM.